FOSTERING CUSTOMER
LOYALTY
you actually thanked your
customers (aside from the holidays) for their business,
either verbally or with some
specific gesture? Besides the
usual business lunch or dinner,
have you ever considered
giving your customer a
thoughtful gift during the year?
Many business people believe
that good customers will remain
loyal if they continue to provide
quality products and services.
They know that there is always
competition out there, but don’t
feel threatened if the customer
has been with them for any
significant length of time.
From my experience being in
sales for over 20 years,
maintaining a closer connection
to your customers is key to
keeping them as part of your
client base. What more positive
way to do this than to send
them a gift or gift basket for a
personal occasion, such as a
birthday, a promotion or...
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